Customer Acquisition Network Acquires Top-Tier Internet Ad Network, interCLICK

Ft. Lauderdale, Fla. – October 18, 2007 – Customer Acquisition Network, Inc. (OTCBB: CACN), an emerging pay-for-performance, multi-channel Internet marketing company, has acquired privately-held interCLICK, one of the nation’s leading Internet advertising networks.

Leading Internet audience tracker, comScore, recently rated New York based interCLICK as the 11th largest and fastest-growing Ad Network in the U.S. interCLICK reaches 85 million unique U.S. visitors per month, or 47 percent of the U.S. online population, with impressions per month exceeding four billion. interCLICK’s rapidly expanding customer base includes some of the world’s largest Internet publishers and advertisers.

interCLICK is the only ad network that provides real-time operational transparency for both advertisers and publishers. interCLICK advertisers select publisher sites for their ads via an easy-to-use Web interface and then receive performance reports on each site placement in real-time. Per-site, real-time reporting allows advertisers to implement highly efficient campaigns and maximize return-on-investment (ROI).

interCLICK’s proprietary ad serving system also provides a suite of advanced targeting capabilities that enable advertisers to reach very specific segments of the online population. This advanced targeting ability removes inefficiencies from the online media buying process. The end result is that the user appreciates the targeted content, the advertiser has a significantly improved return on investment, and the publisher shows higher quality and better paying ads.

“Google’s recent worldwide expansion of its pay-per-action advertising beta reflects the growing trend of advertisers looking to spend a higher portion of their ad spend on performance-based campaigns,” said Michael Katz, founder and president of interCLICK. “Joining Customer Acquisition Network will enable us to augment our already strong presence with large brand advertisers by enhancing our performance driven results through a number of new technology initiatives. We’re glad to bring our fast growing network and unique Web technology to Customer Acquisition Network and be a part of this exciting new company.”

Customer Acquisition Network was recently formed and brought public by a team of industry veterans looking to build the first fully integrated, pay-for-performance, multi-channel internet marketing company. “We see tremendous acquisition opportunities in this emerging, highly fragmented pay-for-performance industry,” said Michael Mathews, Customer Acquisition Network’s CEO and co-founder, “We have a fantastic management group with high ambitions, formed to take advantage of one of the greatest growth industries of our time. We could not ask for a better beginning than interCLICK.”

The purchase of interCLICK by Customer Acquisition Network follows a recent trend of similar high profile acquisitions, like Blue Lithium and Right Media by Yahoo, DoubleClick by Google, 24/7 Real Media by WPP, Takota by AOL, and aQuantive by Microsoft.

About InterCLICK
interCLICK.com operates the interCLICK Network, a highly targeted contextual marketing network designed to balance the interests of publishers, advertisers and users. The InterCLICK Network combines advanced contextual awareness technology with a large base of top tier publisher sites to create a highly effective advertising platform. interCLICK’s unique model delivers dramatically higher response rates than traditional ad networks, helping advertisers increase brand awareness, catalyze customer action and improve ROI on their advertising spend. The end result is that the user appreciates the targeted content, the advertiser has a significantly improved return on investment, and the publisher shows higher quality and better paying ads. For more information about the interCLICK Network, visit www.interclick.com.

About Customer Acquisition Network
Customer Acquisition Network, Inc. is an emerging leader in the Internet multi-channel, pay-for-performance network business. Customer Acquisition Network was formed to build an integrated, multi-channel network that provides advertisers the ability to drive high-volume, high-quality customer leads and acquisitions, and refocus ad dollars quickly based upon ROI. For more information about Customer Acquisition Network , visit www.customeracquisitionnetwork.com.

Company Contact
Devon M. Cohen
Chief Operating Officer
Customer Acquisition Network, Inc.
Tel: 1(877) 712-0007

Investor Relations
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Tel: 949-574-3860